8 powerful tips – Writing emails to capture your prospects’ attention in 3 seconds

Email is the most prominent medium of online marketing communication. Therefore success in online business depends to a great extent on the art of writing professional mails that capture your prospects’ attention. Following a few guidelines that are listed below will make your mail-writing job much easier.

Write catchy Subject-lines

It is a good subject line that will lure your recipient into opening your mail. Write simple, short and relevant subject lines. Create a compelling need for the recipient to open your email by setting deadlines, asking questions or informing what’s in the email for the recipient. Personalize your emails by including the person’s name in the subject line.

Be clear and concise

Don’t write an epic in your email. People respect facts spelt out in a direct manner. The pitch must contain product or service information and the benefits from the customer point of view. So don’t clutter.

Be honest

The relationship you promote though your email is built on trust. The words used must convey and reflect your business ethics. Your recipients must recognize that you are a genuine, upstanding, and an honest person running a reputable business.

Avoid spamy Words

Spamy words are like blemish on your email. So free you email of all stains by running it through a spam checker program before sending it out. By doing so, you can be sure of making it to the recipients’ inbox without your message getting filtered.

Avoid caps

Refrain from using capital letters in your promotional mails. It will give out the impression that you are arrogant and loud. Moreover, spam filters look for such usages and block your email delivery.

Avoid attachments

People are wary of attachments sent over emails. Such mails can be mistaken for virus and cause your mail to be deleted, without getting opened.

Introduce yourself

Add a good signature to your mail by including your name, organization’s name, your email address, web site, and phone number. It helps to build credibility.

Proofread

Take time to make your message look professional and free from any grammatical or spelling mistakes.

To sum up, a professionally formatted and thoroughly tested e-mail sets forth a credible business image. It invites readers to examine your e-mail, check out your offer... and seriously consider doing business with you.