Subject line performance comparison – Take home lessons

See what grabs your prospects’ attention, how some subject line strategies outperform others and use what works out the best for you.

Subject lines have a direct impact on the responses

Getting past spam filters and email firewalls get you a step closer to response but the next big hurdle is to get the recipient’s attention to open your mail. The average user is inundated with too many emails that it is increasingly difficult for you to catch the reader’s eye. To cut across the growing clutter, marketers are using Subject lines to entice the recipient to open their mails.

View the following chart to evaluate the performance based on responses subject line content.

A quick glance of how you can use the above factors to attract your prospects

State the offer clearly

Choose the right words to convey your offer clearly. Meet your recipient’s’ expectation by expressing the right tone of the message in your subject line. Do not hide the topic behind by confusing or using superlative words.

Highlight the brand name

Sender recognition can boost open rates. Putting your brand name in your subject line can get recipients to easily identify you from the many emails in their in-box.

Arouse curiosity

Incite your recipients with subject lines that motivate people to find what the message is taking about.

Promise immediate answers

Subject line that promises people instant solutions to their problems in the shortest time will lure prospects to open your campaign. Offer shortcuts or instant turnaround and see soaring results.

Limit characters

Email users prefer shorter lines. Keep your subject line to less than 60 characters; lengthy ones carry the risk of instant deletion or abandonment. Prospects can easily understand shorter subject line as they scan through the messages.

Address specific issues

Craft your subject line to draw upon a specific problem faced by the recipient. People tend to pay more attention to issues that they can relate and than those general issues.

Feature recipients name

If you have details about your subscribers then use them in your subject line to get their attention. Personalized subject lines can have a great effect to lift the open rates of your campaign.

To sum up, creating and writing few words for your subject lines must be done with due diligence, as it remains it is the key to your clients’ response. Don’t forget the tips and you should be on your way to writing successful subject lines in no time.