The shorter your subject line the greater your results

One of the factors determining the response rates of your campaign is the length of your subject line. Most email clients display less just 50 charters or less. If your subject line is long, it becomes more difficult for your recipient to judge what the message contains; so, the potential for deletion obviously increases. Keep your subject line shorter for optimized open rates. More about subject lines…

Open Rates by length of subject line

Why should you pay extra attention to your subject lines?

Writing a short and winning subject line offers you many advantages. Here are just three of them.

Break barriers to the inbox

One of the many components that offend the ISPs and trigger them to block your emails is the length of your subject line –which is why it is said ‘less is more’, ‘the shorter your subject line the greater your results.’

You gain the competitive advantage

In the current environment of “information overload” there are too many things that compete with you to grab your audience’s attention. When you have a winning subject line, you gain the competitive advantage by getting your email noticed.

Compels your recipient to open your message

The first impression is the best impression. If the first impression is boredom or irrelevance, the message will not attract your prospect. In email marketing encouraging your recipients to open the message is half the battle. If you have a winning subject line, it compels your recipient to open your message, thus, completing half your task.

Ensure winning subject lines

So, when you construct your subject line, make sure that it is a short attention-grabbing, curiosity arousing outer envelope-teaser, persuading your recipients to read your message. Do not turn your targets off by being deliberately promotional.

Here are some tips to help you craft short and winning subject lines

• Understand and appeal to your target’s self-interest
• Get your audience’s attention
• Speak directly to your audience – be specific
• Inject news into your subject lines
• Offer to teach the recipient something useful

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