Analyst Report
to Fuel Your Travel Business
With U.S online travel Industry crossing $850 billion in revenue,
the Travel Industry players are caching resources to be the part
of the growth. The projections for the travel sector are promising.
Rather than just relying on the traditional means to lift booking
rates, it is high time for travel agents to embrace new age online
strategies.
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| Source: PhoCusWright Consumer Travel Trends
Survey. |
Startling revelation from the study shows- for the first time in
U.S, more travel reservations were made online than off-line. Other
studies on online consumer behavior - also point to the increased
use of search engines to research and book tickets for the travel.
Other specific insights of the travel industry analysis
- Baby Boomers are important to the travel booking market
- Users prefer online Internet to avoid fees and to leverage
on loyalty points
- U. S Hispanic community turn more into online sources for travel
- An average consumer takes about a month from the initial search
to make a purchase
If you have not embraced the new age marketing strategies to facilitate
avid travelers, it’s time to start now.
Consult our travel industry experts
for tips on how to enrich your travel business.
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