The Hottest E-marketing Trends of Hotels, Casinos and Restaurants
With over 70% of adults in the US, accessing the Internet, having
a web presence has become a primary need for any industry. Consumers
are becoming increasingly accustomed to the comfort of getting any
service at their finger tips. At this junction, today’s smart
hoteliers and restauranters have found a new tool that is fast,
measurable and cost-effective to cater to all their business needs.
What is the role of email in hospitality industry?
When having a website did not yield expected results, hoteliers
have tried to adopt email marketing as their new technique to build
their brand, gain more visibility, attract more visitors to their
website, increase conversions and enhance customer loyalty.
Here is how hoteliers have customized email for their everyday
operations to successfully maintain an interactive or mutually beneficial
relationship with their customers:
- The hotel’s website allows visitors to sign-up for regular
updates by giving their email address and this helps the hotelier
to build a strong opt-in email list
- When a customer uses the advanced online booking facility on
the website, a confirmation email is sent to the customer’s
preferred email address that displays payment details, date of
arrival, etc.
- A week before the day of arrival, a reminder or follow-up email
is sent. This may consist of additional details about the hotel
or its services, new tariffs, etc.
- A post-stay email is sent to check on customer satisfaction
level, to get feedback or suggestions to know areas to improve,
to offer new set of services and discount schemes if they come
again, etc.
- Promotional emails highlighting customer testimonials, hot
deals and services, celebrity arrivals, etc. are sent regularly
Hoteliers use either in-house support or external email service
provider to maintain and monitor their email campaigns. Results
produced by these campaigns are used to analyze the current strategy,
to modify if necessary and to learn customer behavior to form new
strategies.
If
you require help to start email marketing, our industry experts
are more than glad to assist you.
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