Did you know

• 3 - 10% click-through Industry Average
  
• 18% HTML click-through rate Industry Average
  
• 58% HTML open rate Industry Average
  
• 4% Pass-Along Industry Average (when a user forwards an email to a friend who then reads it)
  
• Sunday through Tuesday mailings get the highest response rate when marketing a specific product and Friday through Sunday receives the strongest response for email newsletters
  
• Around 69 percent of American e-mail users have made purchases online after receiving permission-based e-mail marketing
  
• 59 percent of U.S. consumers have purchased offline as a result of receiving a permission-based e-mail
  
• 39 percent of U.S. consumers have bought from a catalog as a result of receiving a permission-based e-mail
  
• 34 percent of American consumers have purchased via a phone after receiving marketing e-mails
  
• The ‘from’ line is the most important factor motivating consumers to open e-mails, followed by the ‘subject’ line
  
• Nearly 70 percent of male respondents said they were more likely to open permission-based mails that contain news or compelling information in the subject line
  
• Women were more likely to open e-mail that cited discount offers in the subject line, with 64 percent stating that this would influence them to open e-mails
  
• Unsolicited spam is the biggest concern among e-mail users, followed by the frequency with which they receive permission-based e-mail
  
• Well-executed email marketing permission campaigns can have a positive impact on consumers’ attitudes towards companies.