Email
Appending FAQ's
What
is “Email Appending”? How is it work?
The process of merging a database of customer information that
lacks e-mail addresses for the customers with a third party’s
database of e-mail addresses in an attempt to match the e-mail addresses
with the information in the initial database. A typical e-mail appending
scenario involves a business that has name, address and telephone
data on its customers to do business through mail or over the telephone,
but the company wants to expand into e-mail communication and pays
a third party that has a database of e-mail addresses in order to
merge the data together
SixChannels does this by matching (email append) information contained
in a client file with that in various ISP subscriber databases of
more than 120 million opt-in email addresses.
Where
do these millions of email addresses come from?
We only license and populate our sophisticated email appending
database only what are called "permission-based email"
databases to match postal addresses. These are email append databases
that people have specifically given their permission to be placed
on, and have responded to an email that confirms their interest.
How
do we know these are the right email addresses?
Email Appended addresses is generally correct. The appended email
addresses are thoroughly checked before delivery through our advanced
email verification tool.
What
is the basic source?
- Opt-in permission-based websites.
- Online and offline survey data.
- Online and offline product registrations.
Is
this considered “Spam” mail?
No. Email appended lists are built only from what are called “opt-out”,
permission based lists. SixChannels retains records of permission
granted email for client’s protection.
How
long does the append process typically take?
Depending on the vendor you use and whether you require them to run
an opt-out message the time varies. For a straight append with no
opt-out message, the process generally takes 7 to 10 business days.
If you're in a hurry this can often be reduced to a couple of days
using our Rush process. If your append project requires the vendor
to send an opt-out message, this can add approximately 2 additional
weeks to the process.
How
do we get the email list?
Client provides SixChannels with the initial list; SixChannels will
then perform its email appending database match. (SixChannels and
client will agree upon a baseline list to be matched. In some cases
SixChannels will procure a file for the client.)
How
long is an email address valid?
This of course varies on a case-by-case basis. However, it is generally
expected that an email database of customers will show 1-2% turnover
from each month as people change jobs, move or switch Internet providers.
This is a great reason to make sure your append provider has data
that is timely and that they offer a rebate for any bounces that
occur on your first blast.
What
is average append rate?
SixChannels Append Rates in B2B domain ranges from 35-85% and includes
Only Business Emails. We do not append Yahoo/Hotmail kind of accounts.
Our competitors generally append 20 - 35% which Includes Yahoo/Hotmail
kind of accounts and not necessarily Business Accounts. |
What is “Email Appending”? How is it work?
