Why Email Appending?

• Do you want to enhance or update your customer database by adding quality email addresses in it?
  
• Do you have inadequate customer data to reach more potential prospective customer?
  
• Are you worried about the missing or incorrect fields in your database like customer email addresses or name or company name etc?

In today's fast moving & changing world “Email” is most powerful online marketing tool. You can send and receive email anywhere, anytime from any part of world. Email is the ideal way to spread the word about your company to announce the launch of new product, services, promotional offers or an online event. Emailing gives you the opportunity to build relationship with your targeted & potential customers.

But the biggest challenge is to get valid permission based email addresses to promote your company brand and its products and services to your most potential prospects.

How can you overcome from this problem? How do you reach them?

The first step of any successful email marketing effort is to build a permission-based email address list of your customers. The simplest, quickest and most cost-effective way to do this is through email appending, which will enable you to add email addresses for up to 25% of your postal file. Secondary efforts of email address collection via focused direct mail; web, viral and telemarketing practices are also important and will enable you to add email addresses for an additional 5% to 10% of your base on an annual basis.

Email appending is the process of enhancing and updating your database or list with valid deliverable email address. With the help of this process you can get verified email addresses specific to the exact contacts in your database and you can personalize your messages and build better relationship. This is accomplished by matching the email addresses database against a third party, permission based database of email address information.”

Gaining your customer's email addresses will

1. Provide an additional channel for reaching your customers.
2. Each message can be tailored made according to the recipient and up to one lakh mail you can in an hour.
3. From 10 to 20 times cheaper than a « traditional » mailing for a return rate up to 3 times higher.
4. Increase the ROI of your marketing investments.
5. Significantly reduce your customer acquisition and marketing costs.
6. Allow you to easily measure the impact of your marketing campaigns.
7. Increase your customer participation and retention rates.