Creative
Value Design, Professional Email & Newsletter Designs
I want impressive designs that drive results.
Image is everything in a world where the competition is never more
that a click away. We believe that exceptional design blends
form, function, eye appeal, and usability. After all, professional
design and Graphic User Interfaces (GUI) can be the difference
between gaining a customer and losing one. Your online consumer
experience should present your company in an inviting and memorable
fashion; and it must get people where you want them-on your site,
making the decision to purchase your product or service.
From vibrant company logos and email templates to full-blown websites,
our designers specialize in producing images that make a striking
visual impact on your buying audience.
- Flash logos and images
- Email letterhead, invitations, alerts and newsletters
- Online promotions, contests, and sweepstakes
- Web-commercials
- Digital brochures
- Custom subscription (opt-in) and registration forms
- Consumer profile and preference pages
- Website design and development
We have identified many opportunities for your organization to
connect with your addressable market via permission-based, direct
email marketing. In many cases these electronic communications will
improve the overall effectiveness of other marketing channels such
as offline mailings, exhibits, and advertising. SixChannels is experienced
in designing and implementing compelling, cost-effective solutions
that will drive your business solutions.
- Direct emails will strengthen brand awareness and provide a
convenient and alternative channel for dialog between your organization
and constituents. Emails can augment or replace costly offline
marketing activities and provide a trackable call to action that
links directly to desired areas on your website.
- Test emails represent an opportunity for you to test various
segments' receptiveness to opting-in, calls to action, creative
work, promotions and special offers to A-list customers. This
will enable you to prove results before launching formal online
and/or offline campaigns.
- eNewsletters will keep people apprised of your company's complete
portfolio of offerings. Think of this deliverable as a way to
offer consistent branding via a trackable, personalized mini-website.
eNewsletters can contain customized content based on the interest
categories of each individual customer. You will be able to track
results from introductions to conversations.
- Event-based emails will connect you with customers year-round.
Consider emailing clients to support PR initiatives, recognize
the ten national holidays and acknowledge other important dates
(e.g. Happy Birthday!!). Each of these events allows you to connect
with your customers in a relevant and meaningful way. Extra touches
like these can help you make the sale, and will further contribute
to customer loyalty.
- Special offers can be emailed to key audiences. For example,
you can make announcements that include promotions, contests,
special discounts and limited time offers.
- Alerts and auto reminders can be distributed to gain the attention
of constituents regarding time-sensitive considerations. Consider
sending an email notifying customers of special pricing rates
or relevant offers that are about to expire. Create a sense of
urgency and trigger action via time-sensitive emails (e.g. reply
by X date to secure your Y valued at Z).
- Market polls and surveys are an excellent way to ask your existing
customers for feedback and to gain strategic consumer insights.
Capture real-time feedback easily (and relatively effortlessly)
via electronic surveys. Responses can assist in making timely,
fact-based decisions for product and marketing improvements. Additionally,
consumer insights may help your organization remain 'in touch'
with their interests and desires. Also, consider the use of electronic
market surveys and polls to gain competitive intelligence about
the marketplace. For example, discover how your value proposition
stands up to your competitors', or how product usage varies by
brand.
- Press Releases sent via email enable you to blast featured
announcements and stories to a wide range of constituents. Often
times, people miss an article published in a daily journal. Emailing
the story the same day, or even after an article is published,
allows your audience to view the information they might have missed
reading elsewhere, and will also remind those whom have already
been privy to the daily press.
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