Customer Acquisition Program, B2B Sales Lead Generation Process
Six Channels' Customer Acquisition solutions provide integrated
programs to cost-effectively acquire high-quality prospects and
convert them to lifetime customers. Understanding the who, how,
why and where of your prospective customers is difficult in any
marketing channel, let alone in the mercurial world of the Web.
While many agencies have minimal or no online media planning experience,
Six Channels steps to the fore with extensive know-how in both online,
voice based and offline media environments to help you achieve your
acquisition goals and extend leanings across all of your marketing
initiatives. Our team helps you engage your prospects with a holistic
approach to customer acquisition that generates qualified leads,
new customer, sales and actionable customer migration strategies.
Based on robust media planning methodology and deep direct marketing
experience, we deliver tremendous results for our clients.
Integreated Media Program Expertise
With a solid foundation in both online and offline media, we craft
media plans that not only address your specific marketing goals,
but also extend insights to benefit your other marketing programs.
The best prospects within your target demographic are pinpointed
and engaged, your brand is supported across channels, and your ROI
is maximized.
Test-And Invest Methodology
As a part of each media plan, a thorough program of testing is
recommended to measure the response to and effectiveness of offers,
communication strategies and channels. This "test and invest"
methodology incorporates leanings into future plans, increasing
long-term profitability per customer.
Beginning To End Management
We proactively manage your acquisition program from initial planning
through analysis to ensure maximum value for your investment. From
rigorous media sourcing to results-based strategy refinement, Six
Channels coordinates quality execution across every step of your
program.
Lifetime Customer Optimization
Our efforts to build life-long relationships with your customers
don't stop with the initial acquisition campaign. Knowledge of your
customer is extended to heighten performance of future campaigns
(both acquisition and retention), while a suite of tracking solutions
offer continual monitoring of customer behavior throughout the customer's
lifecycle.
Our Proven Suite Of Customer Acquisition Services
- List Rental
- ProspectNet Co-Registration
- Keyword Search
- Newsletter Sponsorships
- Banner Ads
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