Email Marketing Process:

• Understanding your requirement:
  First we will understand your requirement, which means your company and its product/services, goals, offline and online resources you use to generate the leads. Depending on your requirements, we may suggest a consultation before moving on to the next step.
  
  

• Personalized Email Campaign:
  After understanding your requirements, our trained team will assist you in selecting the best-suited email marketing source for you to generate leads. We place a high premium on personalized email campaigns whether it’s through email, designed HTML campaign, newsletter, promotion, competition, event reminder, or quick update. Personalization is remarkably advantageous in reaching the target consumer group and to top it all, avoids getting blocked as spam.
  
  

• Build a Targeted Opt-In List:
  We will build targeted opt-in list for your email campaign. It goes without saying that you cannot launch a campaign without a valid email addresses. If you do not currently have an email list then the first task will be to create one. Once we have built your list it will be broken down into very specific segments, which will enable you to deliver highly relevant emails. The exact segmentation varies, subject to the type of business and the specifics of the campaign.
  
  

• Call To Action:
  

  Whatever be the purpose of your email campaign, from generating leads, creating brand awareness, increasing traffic to website or launching of new products /services, the call to action must be simple to understand and easy to follow.

  We will design a unique template for your email campaign, with the most relevant and effective subject line to attract more customers.
  
  

• Tracking Results With Ecampaign Tracker
  
  
• Set Up Account
  After the emails are sent, the real grind work really begins. To manage the responses we’ll set up an account for you with a unique username and password. You can access the email marketing system and view your marketing campaigns and statistics. You also receive detailed reports on subscribers, un-subscribers, bounces, invalid email addresses and click-throughs.
  
  
• Tracking Customer Behaviors
  Our advanced Tracking System not only allows you to track the total number of open rate and click-throughs for most email campaigns, but you can also track click-through behavior of individual email recipients. Our system allows you to see which individuals clicked on a particular link or which link was clicked on by a group of people

The advantage of this technology is that you will be able to send a targeted follow-up email or direct mail to the individuals who have expressed an interest for certain products. Our tracking is updated in real-time so the results are instantaneous which is important for the success of your email campaign.