Email Marketing FAQ

Do you have enough email addresses to achieve your goal?

The prerequisite to sending your messages to your target recipients is a voluminous and updated database of email addresses. If you don’t have enough email addresses in your own database, you may have to rent a list to supplement it.

How do you manage your In-house email database?

It's always recommended to maintain your email list in the CRM tool you manage for your prospects and customers.

How can you grow your in-house database?

• Buy-in from the people who handle the customers.
• Not asking for more information than we really intended to use.
• Doing the best we can to not make the customer repeat the same information over and over.
• Not casting too wide a net.
• Scrutinizing all the existing data in the company.

How can you increase open rate of your emails?

We believe that open rates (measured using unique opens - meaning only one open per recipient is counted) for most newsletters should be in the 30 to 45 percent range, with most companies that are doing a good job probably falling into the 35-40% range. Companies using the double opt-in process, with mostly newer subscribers, offering extremely compelling content and following best practices can achieve open rates in the 45 to 50+ percent range.

Subject is everything! State clearly and succinctly what you are offering and how it will benefit them? Throughout your campaign planning, put yourself in their position. What makes you want to open an email? What makes you want to click on the link? If you know your audience, then you know what they want. If you’re not sure how they will respond, test the list in small increments and measure the results. Adjust the message and possibly the target page to increase conversions.

Which is the right format for email marketing communication whether plain text or graphically based/HTML E-Newsletters?

The majority of all email clients can render HTML emails fairly well In our experience roughly 95 percent of commercial messages sent today are sent as HTML/Multipart.

It depends on which-way-to-go, then, appears simple: you should always offer readers the choice between text-only and HTML e-mails. And even the HTML e-mails need to be carefully crafted (from a tech side), since not all e-mail software reads HTML e-mails alike. Making such distinctions means more work, but the traps avoided can mean the difference between e-mail fiasco and e-mail success.

How do I prevent my e-mail messages from being perceived as "junk e-mail" or “Spam”?

You are collecting information about the visitors via request forms or who made purchase from your web site. Indicate clearly your Privacy Statement to ensure visitors that their email address will not be sold or distributed. Always Go for Opt-In and Double Opt-In.

Other than this, it’s equally important to think about what your tactics mean for those customers who do respond to your emails as it is for those who don’t. And in doing that, it helps to think about where the fundamentals of writing and marketing converge.