Opt-in or Permission Email Marketing

Sending emails to those recipients who have already given their express permission to receive your emails is what describes opt-in email marketing in a nutshell. Your marketing half battle will be over because each recipient has given their permission to receive your email message through a portal that they have opted in to. And since their information is self-reported, you know you’re reaching your target audience. If company want to reach their customer in short time frame should take advantage of this powerful medium.

Stick to the Golden Rule, “Just ASK for permission!”, and see how it makes all the difference in your relevant lead generation and subsequently revenues.

Modes of seeking permission

Opt-in

Click here if you would like to receive our email newsletter. This is the most common and the standard method of permission.

Opt-out

Click here if you do NOT want to receive our email newsletter. This method is frowned upon, and is somewhat deceiving to the recipient. Opt-out methods are quickly becoming associated with SPAM techniques.

Double opt-in

Click here if you would like to receive our email newsletter, and then receive a verification email that you must respond to in order to double opt-in. Although this method is lengthy, and your list size grows at a slower rate, the people who double opt-in are giving you a very strong permission to email to them.

Opt-in email marketing or permission based email marketing is always better than just doing bulk marketing. Your members will be satisfied, your list will grow in size, and your opt-in emails will make good relations with customers and last but not least there will be no threat of Blacklisting. Blacklisting can shut down an email campaign almost immediately, cost thousands of dollars in lost revenue, and destroy your credibility with advertisers and business partners.