Qualified Leads
Knowledge is the key to success in today's competitive marketplace.
The more you know about your target audience, the more effective
your marketing efforts will be. SixChannels can help you apply your
business intelligence.
Competitive Advantages
Research shows that effective customer relationship management
is a source of competitive differentiation. In fact, market leaders
are outperforming competitors by finding new ways to delight their
customers. The source of differentiation lies not only in how well
you plan, but how well you execute your plan using technology. SixChannels
can equip you with the just-in-time information needed to excel
in your industry and profession.
The following marketing facts underscore the fundamental impact
an effective dialog marketing practice can have on your business
- across every aspect of the customer lifecycle.
Acquisition
- Permission marketing yields 30% increase in conversion and a
10% increase in return on investment. (Permission Marketing, Seth
Godin)
- Traditional direct marketing costs $1.50 per item, while online
direct marketing averages 15-30 cents. (Andersen)
- Traditional direct mail averages 1-2% response rate. Permission
marketing averages 10-15% response rates. (Direct Marketing Association)
- 80% of your visitors will never return to your website. (eMarketer)
- The odds of selling a product to a new customer are 15%, whereas
the odds of selling a product to an existing customer are 50%.
- Email click-throughs measure 3-10x that of banner ads at 2-20%
CTR.
- Internet users represent over 72% of the U.S. population and
greater than 25% spend their time online using email. (UCLA Report
2001)
Loyalty
- It costs 5 -10 times more to acquire a new customer than it
does to retain an existing one. (Emarketer)
- If you trail your competition by 20 points in customer loyalty
you are out of business. Improving customer interactions is one
of the single largest impact areas, across all industries.(Accenture)
- A 5% increase in customer retention yields an increase in profits
between 25 -100%; Repeat customers spend 67% more; After 10 purchases,
a customer has referred up to 7 people. (Bain & Company)
- Online promotions generate 2 to 5 times the customer response
rates of traditional promotions.
- 70% of complaining customers will do business with the company
again if it quickly takes care of a service snafu.
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Quick Wins
