Quick Sales

Do you need to grow profitable revenues and market share?

Every day, sales and marketing departments thirst for better, faster, and cheaper ways to champion these timely actions:

• Find large buyers ready to take action (qualified leads)
• Drive web traffic (gain permissions)
• Send timely and relevant information (educating)
• Deliver personalized communications (contacts)
• Expand the customer base (acquisitions)
• Encourage repeat sales (up-sell/cross-sell)
•  Foster customer loyalty (lifetime value and referrals)

SixChannel's experts will analyze your channel strategy and sales cycle to recommend specific strategies for improving profitability. By combining advanced sales and marketing technologies with business intelligence initiatives, you will achieve goals you never thought possible. For example, you can shorten your sales cycles dramatically by providing a means for your sales force, resellers, and distributors to customize and deploy digital sales collateral on demand. Enhance your communications with automated up-sell and cross-sell mechanisms to gleam valuable dollars from your current channels.

Lessons Learned

The challenge: No one likes to be sold. When given a choice, most people prefer to seek out information on their own, avoiding a face-to-face sales interaction. Are you any different? Do you check out a vendor's site before making a call? How often do you choose technology over human interaction? 90% of BMW buyers in North American do research online before speaking to a sales representative. Unless you are selling soap dishes, it would be a wise decision to upgrade your digital collateral.

The solution: People want to be in control; offer them access to information that allows them to take charge and make self-guided, informed, purchasing decisions. Make it easy for buyers to discover your value proposition through digital sales and marketing solutions (web, search, email). Allow buyers to contact you after they are self-qualified and ready to ask questions about making a purchase.

The result: Stop overspending to sell your addressable markets. Comparison # 1: Email vs. Traditional Mail. Calculate the reach, frequency, and cost per interaction. Comparison # 2: Email vs. Call Centers. It's a no-brainer:"73% of media buyers that currently use opt-in email marketing feel it is the most responsive form of marketing available, producing better results than television, radio, print, and direct mail."

Opportunity Knocks

Are you working harder (not smarter) due to a lack of sales automation?

Recent studies indicate that 50% of sales people stop trying after the first call; an unbelievable 90% of all salespeople throw in the towel after only four calls. Since professional relationships don't normally begin to grow until you've communicated at least six times, these percentages are disturbing. In many instances, prospects decide to talk to you only after 10, or even 12, contacts have taken place.

How successfully are you executing your follow-up strategy? Personalized, permission-based (opt-in) email marketing can help bridge gaps left by your salespeople. Encourage your staff to use their time more productively by smoking out qualified leads through automated sales, marketing, and communications. Permission-based email marketing can help you achieve superior measurable results today!

Proven Solutions

Want to modernize your sales and marketing communications?

A highly-informative, laser-targeted, email campaign is automated; but prospects feel they are getting the one-on-one sales attention they crave. Permission-based email programs provide the consistency your salespeople may not be able to offer. What's more, permission-based email marketing delivers real-time feedback. Find out exactly how your customers responded to your pricing, creativity, and calls-to-action so that you can respond to their needs - no guesswork!

As for permission-based email content - you can include audio, graphics, videos, etc. The possibilities are endless! With the advent of digital packets and advanced email delivery technology, email marketing has penetrated a whole new dimension of communicating with customers. It has transcended previous Internet transmission limitations; and now you can flawlessly deliver breakthrough communications to anyone, anywhere, anytime.

Imagine your sales team simply firing-off your rainmaker's latest and greatest sales presentation to their key prospect list, via permission-based email. Your business can even include supporting "virtual documentation" - graphics with links to online libraries with a wealth of details found in readable formats: .pdf, .doc, and .ppt. Best of all, these high-performance email messages add less than 15KB of size.

Beginning to get the picture? Permission-based (opt-in) email marketing allows more time for sales people to do what they do best - build relationships face-to-face and engage in communications with clients. Meanwhile, permission-based email marketing works closely with the sales team behind the scenes to ultimately shorten the sales cycle and bridge the success of the marketing campaign.

Amazing? Yes: and SixChannel's Marketing is your experienced partner who stands ready to make it all happen for you!

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