Strategy Value
Digital media channels (web, email, search) are among the hottest
topics in the industry; and executive endorsements are spreading
like wildfire. Budgets are being re-evaluated, and then re-allocated,
to include a more balanced online and offline marketing mix. The
result is an integrated sales and marketing program that is faster,
more effective, personalized, measurable, and most importantly -
profitable.
Goals & Objectives
Organizations entrenched in their own business affairs often lose
sight of prime areas where they can save significant time and money.
We help busy professionals identify timely actions to reduce spending
and maximize earnings. We excel at offering industry best practices
to take concrete steps to dramatically improve marketing spending
effectiveness and offer solutions to address your most pressing
business needs (below is a short list of common program objectives):
- Increase sales, revenue and corporate earnings
- Minimize new customer acquisition costs
- Retain a higher percentage of your customers
- Drive returning traffic to your website
- Increase the active customer base
- Capture data for better business intelligence
- Individualize communications with constituents
- Increase cross-selling/up-selling opportunities
- Improve purchase frequency and spending levels
- Stimulate referrals from existing customers
- Common Problems
Around the world, marketers are struggling to connect with a customer
base that is more sophisticated, more demanding, and increasingly
difficult to reach.
Accenture's research shows
- 70 percent of marketing executives have difficulty
capturing the attention of customers, due to the noise and clutter
in the marketplace.
- 97 percent of advertising is wasted. The average
consumer is exposed to 3,000 messages a day, of which they will
only notice 80 and react to 10.
- 68 percent of marketing executives are hindered
by an inability to measure marketing campaign ROI.
- 55 percent of marketing executives lack a
single view of the customer, and cite this issue as one of their
most problematic challenges.
- Nearly 60 percent of marketing executives
are plagued by long campaign cycle times. The average campaign
takes nearly three months to develop and execute.
The root of these problems stems from shortcomings in marketing
technology, process, and organization
- 59 percent of marketing executives said they
needed tools that foster better collaboration among various units
and functions.
- Nearly 70 percent of marketing executives
believed they could dramatically improve their efforts if they
integrated the various sources of customer data within their companies.
- 65 percent of marketing executives said that
having a better overall customer strategy would boost their ability
to create and execute more effective campaigns.
The SixChannels Marketing Advantage
Effective advice always begins with understanding. We do all we
can to understand our clients. We study their industries and their
competition, their strengths and their challenges. We listen and
we respond. We strive to become part of every client's business
team by helping build and implement strategies for success. We carefully
seek out the objectives and strategies, which will maximize their
efficiency and profitability and then we set them in motion.
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