FAQ's
How is your data compiled?
SixChannels continuously gathers, analyzes and manages in-house
data from a variety of sources. From public records, title companies
to credit bureau data, we have the most comprehensive data in the
industry ranging from DBA filings and tax liens or judgments, to
Yellow Pages.
We have a data team of 150 members who periodically update all
the records in the database. We also gather data from third party
companies and associations that have received opt-in information
from the businesses and individuals across the globe. All the records
in our database are opt-in records. This process is obtained through
a subscription management and confirmation process.
What
will be my response rate?
There are many variables that determine response rate in a marketing
program. The product being sold, how it is offered, the creative
content of the mailer or telemarketing presentation, and timing;
all contribute to the rate of response you will eventually experience.
Consequently the rate of response can vary greatly from campaign
to campaign.
Paying equal attention to your product, your offer, customer incentive
to respond, the timing of the campaign, and the list you use is
essential. Some campaigns may be profitable with a response rate
of one percent, whereas others need a much higher rate to register
similar profits.
The accuracy and deliverability of our data will certainly improve
the rate of response you would have achieved if you were to use
a less reliable list source, provided all other variables being
equal. Responses are tracked as Leads, Click through's, email responses
and opens.
In
what formats can I get my list?
We provide your list in the following formats:
- Microsoft Excel Format
- On a CD Rom or sent to you by email
- Prospects Lists for telemarketing or outside sales reps
- File Transfer Protocol.
- Text, Text delimited formats
- Diskette & Magnetic Tape. Most electronic applications will
allow you to print mailing labels or prospect lists
How
often is your database updated?
We offer only the finest data, which is updated quarterly to ensure
that you will receive the highest quality list. With every order,
we ensure our lists are clean and in full compliance with all ‘Do
Not Call’ rules and regulations by verifying all the emails
for deliverability and validity. This ensures that our clients get
only good and valid emails. It means Really Outstanding Information.
You'll see the difference when you use SixChannels.
What
types of targeting do we offer?
We have a wide range of industry/title selects – the client
has the option to select the industry verticals, titles, state or
country based lists to reach the target audience.
Do
we charge based on the actual number of emails delivered or the
number of emails sent?
We charge the clients only for the actual emails delivered. In
case of any bounce-backs, we provide extra contacts to ensure the
target list size.
How
often are new names added? How often are unsubscribes removed?
We send monthly campaigns for list building on various new topics.
We also take the initiative to update our current databases every
quarter. The unsubscribes are effectively removed within 48 hours
of notice.
Do
you send multi-part messages?
We recommend our clients to send part messages using different
titles and pitches for better tracking and results.
Are
we CAN SPAM compliant?
SixChannels is dedicated to protecting the privacy interests of
our customers and is in full compliance with the CAN-SPAM Act.
Specifically,
we adhere to the following requirements:
- Subject lines are clear, relevant, honest and not misleading
- ‘From lines’ and ‘headers’ accurately
identify the source of the email; Message content includes clear
indication that the email is an advertisement, solicitation or
promotion;
- Every email has a functioning unsubscribe mechanism for the
advertiser that is active for a minimum of 30 days;
A valid physical address of the advertiser will be included in every
email; All unsubscribe requests are honored within 10 days of notification.
What
are the forms in which you can send the mailers?
We can send mailers in HTML, Text, flash or Semi-text format. However,
we don't advice a flash template because older version of Outlook
doesn't support flash.
Can
we track these mailers, which are sent to the contacts?
HTML, Image and Semi-text formats are trackable with the exception
of text format. We have tracking tools, which tracks the leads and
click throughs. Email responses and email opens can be tracked real
time, for which you would be given the login ID and password, once
the campaign is on. This lets you track the results 24/7. Also,
you can view the demo of our Email Campaign Tracking Tool on our
website by logging in at www.sixchannels.com
What
forms of payment do you accept?
All list purchases and marketing services must be paid for in advance
either by check or wire transfer. Contact
us for further details. If you wish to pay by check, make your
check payable to "SixChannels " and overnight it to:
SixChannels
Dept 759 LockBox
15000 Northwest Frwy
Houston, TX 77040
How
can I contact you if I need help?
Phone: Our regular working hours are Monday through Friday, between
9am and 6pm CST. Please feel free to call at any time and if we
aren’t in the office, just leave a message and we will return
your call first thing the next morning. Our Toll-Free number is
800-718-3291. You can reach us by email at
info@sixchannels.com. |